£200
Fixed monthly price
£20
Avg cost per aesthetics lead
30+
Leads in 6 weeks
24h
Response time
Why aesthetics clinics need Meta Ads
The UK aesthetics market is competitive and growing. Treatments like anti-wrinkle injections, dermal fillers, skin boosters, and body contouring are high-value, repeat-purchase services. Patients who find a clinic they trust become long-term clients. Meta Ads are the most cost-effective way to reach new patients locally, build trust through visual content, and generate a consistent stream of enquiries.
Navigating Meta's advertising policies
Meta has specific rules around advertising health and aesthetics treatments. Claims about results must be realistic and substantiated. Before and after imagery is permitted within ASA guidelines. We understand these policies and build campaigns that are both effective and compliant, reducing the risk of ad rejection or account issues.
Treatment-specific campaigns
Different treatments require different audiences and different messaging. Anti-wrinkle and filler campaigns target women aged 30 to 55 interested in beauty and skincare. Body contouring campaigns target different demographics. We build separate campaign structures by treatment type rather than running one generic clinic ad that fails to speak to anyone specifically.
Building social proof through advertising
Aesthetics is a trust business. Patients are making decisions about their appearance and their health. Ad creative featuring real patient testimonials, practitioner credentials, and clinic environment consistently outperforms product-only advertising. We help you structure social proof into your ad content in a way that converts enquiries.
Retargeting for aesthetics clinics
Many potential patients will visit your website multiple times before enquiring. We set up retargeting campaigns that keep your clinic visible to these warm audiences. Retargeting campaigns for aesthetics clinics typically achieve cost per enquiry 40 to 60 percent lower than cold prospecting campaigns because the audience already knows who you are.
Seasonal campaign planning
Aesthetics has predictable seasonal demand — pre-summer, pre-Christmas, and January all see spikes in treatment enquiries. We plan campaign budgets and creative around these peaks so your clinic is visible when demand is highest. Running higher budgets at the right times significantly improves cost per enquiry.
Questions
Common questions answered.
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