£200
Fixed monthly price
4x
Average ROAS
30+
Leads in 6 weeks
24h
Response time
Meta Ads for e-commerce in 2026
Meta Ads remain the most effective paid channel for e-commerce product discovery in the UK. With over 45 million UK users on Facebook and Instagram, the reach is unmatched. The introduction of Advantage Shopping Campaigns and AI-driven product recommendations has made it easier than ever to reach buyers at the right moment — if your campaigns are set up correctly.
Prospecting new customers
Top of funnel prospecting campaigns reach new audiences who have not encountered your brand before. We build these using interest stacking, demographic targeting, and lookalike audiences modelled on your best existing customers. Creative for prospecting focuses on product benefits, social proof, and brand story rather than direct response.
Retargeting campaigns
Most e-commerce brands generate significant revenue from retargeting — reaching people who visited your site but did not buy. We set up retargeting audiences segmented by product page viewed, add to cart, and checkout abandonment. Each segment gets different creative and different messaging based on where they dropped off.
Dynamic product ads
If you have a product catalogue with more than 20 products, dynamic ads automatically show the right product to the right person based on their browsing behaviour. We set up and manage your product catalogue feed, connect it to Meta, and run dynamic campaigns that scale automatically as your product range grows.
ROAS tracking and attribution
We set up Meta Pixel and Conversions API so every purchase is tracked accurately back to the ad that drove it. For e-commerce clients we report on ad spend, revenue, ROAS, cost per purchase, and return on ad spend by campaign type. We also flag attribution differences between Meta reported ROAS and GA4 to give you an honest picture.
Creative for e-commerce Meta Ads
Product photography, lifestyle imagery, user-generated content, and short-form video all work on Meta. We test multiple creative formats simultaneously and scale what converts. For most e-commerce clients we see significant performance variation between creative types — finding the winning format is one of the highest leverage activities in the first 60 days.
Questions
Common questions answered.
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