£200
Fixed monthly price
4x
Average ROAS
30+
Leads in 6 weeks
24h
Response time
What a proper Meta Ads agency actually does
A lot of agencies will set up your campaigns, take your money, and send you a monthly PDF showing how many people saw your ads. That is not management. Proper Meta Ads management means building your audience strategy from scratch, writing ad copy that says something specific about your business, creating visuals that are actually worth stopping for, watching the numbers weekly, cutting what is not working, scaling what is, and telling you honestly what is going on every step of the way. Most businesses that come to us have either been running ads themselves with frustrating results, or have been paying another agency significantly more per month and getting vague reporting in return.
Why Facebook and Instagram Ads work for UK businesses
Facebook and Instagram have over 45 million active users in the UK. Meta's targeting capability is more precise than any other paid platform — you can reach people by age, location, income bracket, interests, life events, job title, and specific online behaviour. For most UK service businesses and e-commerce brands, Meta Ads deliver a lower cost per lead than Google at the same budget level, particularly in sectors where visual content does most of the work: home improvement, dental and aesthetics, fitness, food, and lifestyle. The key is knowing how to structure campaigns so the algorithm has what it needs to find the right people.
How we approach a new client account
We start by understanding your business properly. What you sell, who your best customer is, what has been tried before and what happened. From there we build a campaign structure, write the ad copy, and agree on creative before anything goes live. In the first 30 days the priority is getting good tracking data and letting the algorithm learn. By the end of week four you have a Monday report with real numbers you can read without needing a marketing degree. From month two we are in optimisation mode — adding negative audiences, testing new creative, scaling the ad sets that are converting.
Why we charge a fixed fee and not a percentage of spend
Most UK Meta Ads agencies charge a percentage of your ad spend — usually 10 to 20 percent — on top of a base management fee. That structure creates an obvious misalignment: the agency earns more when your budget goes up, regardless of whether the results justify it. SKALR charges £200 per month, fixed, no matter what you spend on ads. Whether your ad spend is £500 or £5,000, the management fee is the same. Our interest is in results, because that is what keeps clients working with us. No percentage of spend. No setup fees. No hidden extras.
What good Meta Ads results look like
Done properly, Meta Ads give you a paid channel with predictable unit economics. You know your cost per lead. You know your cost per sale. You know your return on ad spend. You know which creative is working and which is not. That clarity is what SKALR builds for every client. Not a series of one-off campaigns with inconsistent results, but a system that compounds as the algorithm learns more about your best customers and you reinvest in what works.
The sectors we work across
We work with UK businesses across home improvement, dental and aesthetics, gyms and personal training, e-commerce, hospitality, property, and professional services. The common thread is not the sector — it is businesses with a product or service worth advertising, a clear sense of who their customer is, and a realistic expectation that building a profitable paid social channel takes a few months, not a few days.
Questions
Common questions answered.
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