£200
Fixed monthly price
£12
Avg cost per home improvement lead
30+
Leads in 6 weeks
24h
Response time
Why Meta Ads work for home improvement
Home improvement is a high-ticket, high-intent purchase. Homeowners thinking about a new kitchen, extension, driveway, or roof spend weeks researching before they get a quote. Meta Ads reach them during that research phase — on Facebook and Instagram while they are at home thinking about exactly what you offer. The conversion window is longer than Google but the volume of potential customers is significantly higher.
What types of home improvement businesses we work with
We work with kitchen and bathroom fitters, builders and contractors, window and door companies, landscapers and driveway specialists, loft conversion companies, solar installers, roofing companies, and general renovation businesses. If you sell to homeowners and the average job value is over £1,000, Meta Ads will work for your business.
Lead generation campaigns
Our primary focus for home improvement clients is lead generation — getting qualified homeowners to fill in a form, request a quote, or book a consultation. We build campaigns targeting homeowners by location, property type, age, and income. We use before and after imagery, project photography, and customer testimonials as creative.
Targeting the right homeowners
Not every homeowner is your customer. We narrow targeting based on property ownership, household income, home improvement interest signals, and location radius around your operating area. A well-targeted campaign generates fewer but better leads — homeowners who can afford your service and are genuinely planning the work.
Creative that builds trust fast
Home improvement is a trust purchase. People are inviting tradespeople into their home and spending thousands of pounds. Ad creative that shows real project photography, real team members, and real customer testimonials converts at a much higher rate than generic stock images. We use what you already have and help you capture more if needed.
What a good lead costs for home improvement
For most home improvement businesses we see cost per qualified lead between £8 and £25. Extension and renovation companies tend to see higher cost per lead but much higher average job values. Driveway and landscaping businesses often see cost per lead under £12. We set expectations based on your sector before we start.
Questions
Common questions answered.
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