£200
Fixed monthly price
£18
Avg cost per dental lead
30+
Leads in 6 weeks
24h
Response time
Why Meta Ads work for dental clinics
Dental treatments — implants, Invisalign, composite bonding, whitening — are high-value, high-intent purchases. Patients research before they commit. Meta Ads put your clinic in front of people in your local area at the research stage, building familiarity before they ever pick up the phone. The cost per patient acquisition on Meta is consistently lower than Google for most cosmetic and general dental treatments.
What we run for dental practices
Lead generation campaigns targeting local audiences by postcode, age, and interest profile. Retargeting campaigns for people who visited your website but did not enquire. Creative built around your treatment offers, before and after results, and patient testimonials. We understand the compliance requirements around dental advertising and work within ASA guidelines.
Patient enquiry tracking
We set up Meta Pixel and Conversions API on your website so every phone call form submission and online booking is tracked back to the specific ad that drove it. You know exactly which campaigns are generating patients and at what cost. No guessing.
Treatment-specific campaigns
Different treatments require different messaging. Implant campaigns target an older, higher-income demographic. Invisalign campaigns target working professionals aged 25 to 40. Whitening and hygiene campaigns can target broadly. We build separate campaigns by treatment type rather than running one generic dental ad.
Results for dental clients
Dental clinics running Meta Ads with SKALR typically see cost per enquiry between £12 and £30 depending on the treatment. Cosmetic treatments like composite bonding and Invisalign tend to convert at a lower cost. Implants attract fewer leads but higher value. We optimise toward the treatments that matter most to your practice.
No long contracts
We start on a three month basis to give campaigns enough time to optimise. After three months you are in control. Most dental clients stay because the results make it an easy decision, not because they are locked in.
Questions
Common questions answered.
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