£200
Fixed monthly management fee
£18
Avg cost per dental lead
30+
Leads in 6 weeks
24h
Response time
Why dental clinics do well on Meta Ads
Treatments like dental implants, Invisalign, composite bonding, and teeth whitening are considered purchases. Patients do not book on impulse — they think about it, research local options, and then make contact with the clinic that has stayed visible throughout that process. Meta Ads are particularly well suited to this kind of buying behaviour because they let you reach people in your local area repeatedly over time. By the time a patient enquires, they have often already seen your ads multiple times and feel familiar with your clinic before they ever pick up the phone. For most cosmetic and elective dental treatments, the cost per patient acquisition on Meta is lower than Google — and the patients it generates tend to be at an earlier, more convertible stage of the decision.
What we actually build and run for dental practices
We run lead generation campaigns targeting people in your local area by postcode, age, income proxy, and interest. We set up retargeting campaigns that follow up with people who visited your website but did not book or enquire. We build creative around your specific treatment offers, patient reviews, before and after results where compliant, and the things that make your clinic different from the three others on the same high street. Everything is built around getting the phone to ring and the enquiry form to convert — not around impressions or reach numbers that look good on a report but do not pay the bills.
Tracking every patient back to the ad that brought them
Most dental clinics running ads have no clear idea which campaign generated which patient. They know they are spending money and getting some enquiries, but the link between the two is blurry. We set up Meta Pixel and Conversions API server-side on your website so that every form submission, every phone call click, and every online booking is tracked back to the specific ad and audience that drove it. You will know your cost per lead, your cost per booked appointment, and exactly which treatments are generating the most enquiries. That data is what drives every decision we make on your account.
Treatment-specific campaigns for better results
One generic dental ad targeting everyone within five miles is one of the most common mistakes we see. Different treatments need different campaigns because the audience, the messaging, and the buying decision are completely different. An implant campaign targets a different demographic to an Invisalign campaign. Whitening and hygiene can target broadly. Composite bonding tends to perform well with a younger female demographic. We build separate campaigns by treatment type from the start, which means the messaging is specific, the audience is right, and the cost per enquiry is lower than a generic approach would deliver.
Realistic numbers for dental Meta Ads in the UK
Dental clinics running well-structured Meta Ads in the UK typically see cost per enquiry between £12 and £30. General treatments like hygiene and whitening tend to generate enquiries at the lower end. Cosmetic treatments like Invisalign and composite bonding sit in the middle. Implants attract fewer leads but the value per patient is far higher — a single implant patient can be worth £2,500 or more, which makes even a £60 cost per lead a very good result. We optimise toward the treatments your practice values most, not just the ones that are cheapest to generate leads for.
How contracts work
We start on a three month basis. Meta Ads need time to exit the learning phase, gather data, and optimise properly — three months gives campaigns a realistic window to prove themselves. After three months you decide whether to continue. There is no automatic rollover and no penalty for stopping. Most dental clients continue because the numbers make it an easy decision, not because they feel locked in.
Questions
Common questions answered.
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